Relais Christine saw a decrease of 63% in stays booked via OTAs thanks to powerful website
THE CHALLENGE
Recently renovated, Relais Christine wanted to make its website the major channel in its digital distribution. The hotel management teamed up with Cendyn to:
- Increase the hotel’s digital visibility among its target customers
- Generate more bookings via the hotel website
THE SOLUTION
To meet the hotel’s needs, our teams created a modern website with a clear, optimized booking path and attractive, emotional visuals to create both a contemporary and authentic feel. To make the hotel’s website the #1 booking channel, we implemented and optimized ROI-oriented paid search campaigns targeting specific markets to attract more visitors to the hotel’s site.
And, to capture even more direct market share in competition with online travel agencies, our experts support hotel management and help them build a winning pricing strategy. Performance is analyzed by our teams, who make any necessary adjustments to ensure constant improvement in results.
We're delighted to have put our trust in Cendyn! We are supported by a team of professionals who are available to help us optimize our online presence and generate more bookings through our website.
THE RESULTS
The well-designed approach to online distribution helped target the right channels and optimize campaigns to reach the hotel’s target clientele. The distribution strategy built and implemented by our experts helped increase direct bookings by 29% and reduce the number of nights booked on OTAs in favor of the hotel’s new website! The Relais Christine maximizes its direct revenues and reduces its dependence on OTAs.
2016 vs 2019 results:
This case study was completed before the Cendyn acquisition of WIHP but the Relais Christine can now benefit from the suite of Cendyn products.
Relais Christine
About
Located in the heart of the Latin Quarter, Relais Christine is a luxurious boutique hotel that has been completely redesigned by Laura Gonzalez, who has preserved the intimacy of the private residence of yesteryear by combining antiques and modernity. The hotel features 48 comfortable and welcoming rooms and suites. The lounges exude a calm atmosphere, the vaulted Guerlain Spa a singular warmth, and the private flower garden a scent of freshness. Personalized service offers an experience worthy of the finest Parisian addresses.
